Wednesday, November 12, 2014

Major New Media Brand ‘Sputnik’ Went Live November 10

Sputnik, a major new media brand with modern multimedia centers in dozens of countries, will go live November 10. All of Sputnik’s multimedia centers located in major world capitals will maintain their own websites and broadcast from local radio stations.



MOSCOW, November 10 (Sputnik) — In 2015, Sputnik will broadcast in 30 languages, with over 800 hours of radio programming a day, covering over 130 cities and 34 countries. Sputnik’s exclusive content is designed for a global audience of billions who are tired of aggressive propaganda promoting a unipolar world and want a different perspective.

Sputnik for the world

Offering a fuller picture of the world with a truly diverse range of views, Sputnik tells the untold.

"There are countries that impose their will on both the West and East," Director General of Rossiya Segodnya International Information Agency Dmitry Kiselev said. "Wherever they intervene, bloodshed, civil wars and color revolutions ensue. Entire countries fall apart. Iraq, Libya, Georgia, Ukraine, Syria, to name just a few. Many people already understand that the world doesn't necessarily have to believe that the actions of the United States work for everybody. Russia proposes a model for the world that is based on respect for all of humanity. We believe in a diverse, multicultural world, and we have many allies. To promote this outlook our media group is launching a new global brand, Sputnik."

Sputnik points the way to a multipolar world that respects every country's national interests, culture, history and traditions.

"In this world, Japan is Japanese, Turkey is Turkish, China is Chinese and Russia is Russian," Kiselev said. "We are not suggesting that other nations should adopt the Russian way of life. We believe everyone is entitled to live in their own way. Our outlook on the world is rooted in international law. The ongoing evolution of international relations is good for us and good for humankind. We are not an opposition media outlet in the countries where we operate. We maintain good relations with everybody."

Sputnik strategy

Sputnik's broadcasting is entirely geared toward local audiences.

"The agency has overhauled the underlying concept of its work," Kiselev said. "Previously all radio stations in foreign languages were based in Moscow, but almost all of our radio programs and websites will be developed locally."

"It is absolutely clear to us that trying to broadcast in foreign languages and win over foreign audiences from Moscow is not a productive approach," Rossiya Segodnya Editor-in-Chief Margarita Simonyan said. "Journalists who work in Moscow are not in a position to understand local realities as well as the locals themselves. Nor will they be able to invite local newsmakers and experts to their studios."

Sputnik multimedia resources

Sputnik is uniquely positioned as a provider of alternative news content and as a radio broadcaster. In every country where it operates, Sputnik has a multimedia center complete with a radio station for local audiences, a website, a news agency that produces exclusive content, and a press center.

"Each multimedia center will work on different projects simultaneously. This can include launching new programs, news, comedy or analysis shows, online polls, or live broadcasts with world experts. Importantly, this unique content can be accessed in different formats by different local audiences," Simonyan said.

Sputnik's radio broadcasting will use modern formats, such as digital DAB/DAB + (Digital Radio Broadcasting), HD-Radio, as well as FM radio, mobile phones and the Internet. In the medium term, the goal is to broadcast around the clock.

"Many countries offered to let us broadcast Sputnik programs using local FM radio stations," Simonyan said. "They are interested in having new content in their media market and will include our programming in their broadcasts. With the advent of this new brand and the improved quality of our programming, we expect the regional Sputnik network in different countries to grow as well."

Webcasting is also rapidly expanding. The goal is to update Sputnik-run websites around the clock and deliver the most important information to target audiences using social media.

Sputnik news feeds in English, Spanish and Arabic are available around the clock. A newscast in Chinese will become available in late 2014. These products are distributed by subscription and cater to professional media and business, as well as expert and government agencies. Regional editorial offices in Washington, Cairo, Beijing and Montevideo work 24/7.

Sputnik's photo service uses a worldwide network of photojournalists. Images will be stored on a single database to allow for rapid sharing between regional centers.

Sputnik audience

"Sputnik's audience includes billions of people around the world, who, I'm sure, have had enough of the aggressive mainstream propaganda on the air, in newspapers and on television in many countries, sowing discord and trampling international law, common sense, the truth and the facts," Kiselev said. "People are looking for an alternative, and we are offering one by making Sputnik programming available worldwide. The demand is clearly there."

Languages

Sputnik creates its own multimedia content in Russian, Abkhaz, Azerbaijani, Arabic, Armenian, Chinese, Crimean Tatar, Dari, English, Estonian, French, Finnish, German, Georgian, Hindi, Japanese, Kazakh, Kyrgyz, Latvian, Moldovan, Ossetian, Polish, Portuguese, Pashto, Spanish, Serbian, Tajik, Turkish, Uzbek, and Ukrainian.

Sputnik broadcasters

Each of Sputnik's multimedia centers in London, Washington, D.C., New Delhi, Cairo, Montevideo, Beijing, Berlin, Rio de Janeiro, Istanbul, Paris, Buenos Aires, Belgrade, Helsinki, Minsk, Kiev, Tashkent, Astana, Bishkek, Dushanbe, Sukhumi, Tskhinvali, Tbilisi, Yerevan, Baku and Chisinau has anywhere from 30 to 100 staff, and all are local professionals.

Sputnik — a standard of excellence

Sputnik is delivering a new standard of media excellence.

“It’s a forward thinking, trailblazing media outlet that fills a major void in the global information market. What sets it apart is its choice of topics, perspective and insights,” said Simonyan.

(Source: sputniknews.com)

4 comments:

  1. Namaste from a Beautiful Himalaya Nepal
    Nepal Base Camp Treks is government register agency (licensed trekking guide team) in the Nepalese Himalayas Ranges… After working 18 years (since 1997) on the tough trails for several years as a mountain staff crew, and working so hard to develop our fluency in English languages, We became a guide in the year 2000 to 2002. We have spent the past 18 years as a professional Himalaya trekking guide, working for several Trek & Expedition companies in Kathmandu; we have now decided to work as an independent guide and self leading to provide all our national and international clients, who like to enjoy their Himalaya trekking holidays tour with us (www.nepalbasecamptreks.com)
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    Post Box: 10114, Bhagwati Bahal Mark, Thamel, Kathmandu, Nepal
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  2. Trekking in Nepal Himalaya with encountersnepal.com
    Nepal and its Himalaya the most fascinating country in the world, although small in size offering awesome landscapes and panorama of more than 600 – 800 k.m. stretch snow clad mountains where world’s 8th highest mountains are located within Nepal territory Mt. Everest is known as Sagarmatha in Nepali world’s number one at 8,848 meters / 29,028 ft, world’s 3rd highest Mt. Kanchenjunga 8,586 m / 28,169 ft world’s 4th highest Mt. Lhotse 8,516 m / 27, 940 ft, world’s 5th highest Mt. Makalu 8,463 m / 27,766 ft, worlds 6th highest Mt. Cho-Oyu 8,201 m / 26,906 ft, worlds’ 7th highest Mt. Dhaulagiri 8,167 m / 26, 795 ft, worlds 8th highest Mt. Manaslu 8,163 m / 26,781 ft and world’s 10th highest Mt. Annapurna 8,091 m /26,545 ft with range of 7,000 -6,000 meters and below peaks which makes Nepal the most sought destination for all types of adventure sports from hiking, trekking, mountaineering.
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  3. Nepal Everest Base camp Treks' s heartily welcome to you. Nepal Everest Base Camp Treks Pvt. Ltd. was established as a successful result of decade’s long involvement and long experienced in Nepalese tourism industry. Having had experience of operating and leading wonderful adventure Trips in some of the most captivating vistas of Nepal Himalayas successfully. we have been providing service with interesting trekking packages. i.e. Everest Base camp trekking, Everest three pass trekking, Everest trekking, Annapurna base camp trekking, Annapurna circuit trekking, Annapurna ghorepani poon hill trekking, Ghorepani poon hill trekking, ghorepani ghandrunk trekking, khayera ridge trekking, Annapurna sanctuary trekking, Poon hill trekking, Annapurna Trekking, Manaslu trekking, Manaslu circuit trekking, Manaslu Tsum valley Trekking, Langtang valley Trekking,Langtang Tamang heritage Trekking,Langtang Gosainkunda pass Trekking,Helambu Trekking,Helambu cultural trekking,langtang Ganja la pass trekking,Upper mustang Trekking,Mustang Trekking,Jomsom muktinath trekking,Upper Dolpa Trekking, Ruby valley trekking,Ganesh himal trekking etc to several kind of recreation loving tourist destinations since 2005 however we are keen of promoting our company service therefore.
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    Saat Ghumti Thamel, Kathmandu, Nepal
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    anjan99nebct@gmail.com
    www.nepaleverestbasecamptreks.com

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  4. Welcome to Base Camp Trekking Tour! Hundred percent pure lands of highest Himalaya's adventures
    Trekking in Nepal is one of the best adventure government registered company operating all adventure holidays trip to world most popular mountains Everest Base Camp Treks, Annapurna Base Camp Treks, Langtang Treks, Manaslu Treks, as well Upper mustang trek, Ganesh Himal Treks, Langtang Ganja La Pass Treks and all popular sightseeing tour of Ancients Kathmandu Valley and relaxing Chitwan Lumbini Tour on your desirable local budget for national and international travelers to Nepal.
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    Yours sincerely
    Sappa Lama (Sagar) and team
    info@basecamptrekkingtour.com
    www.basecamptrekkingtour.com

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